About | My Site

I AM ISABELLA

Multitalented Fashion Public Relations and Account Executive with a comprehensive focus on the fashion industry. Proficient in proposal reporting, project management, and delivering on strategic business initiatives. Highly skilled in supporting sales teams, fostering client relationships, and driving campaign success. With over 3 years of specialized experience in fashion PR, marketing, and luxury brand management, I have honed my expertise in fashion communication, strategic marketing, and elevating luxury brands through compelling storytelling and market insights.

Proficient in languages including Mandarin Chinese and English, I'm also skilled in various technology platforms, including Microsoft Office Suite, Adobe software, and Canva. I thrive in dynamic environments where creativity and strategic thinking drive brand success, and I look forward to contributing my expertise to future endeavors.

Experience

HYPEBEAST Account Executive Feb 2024 – Present

Executed Marketing Strategies: Monitored and analyzed fashion market trends, identifying key growth areas for potential improvement and innovation.
Event Campaign Planning: Spearheaded and coordinated successful offline event campaigns, driving brand engagement and visibility.
Brand Partnership Management: Collaborated with internal teams to implement and oversee partnerships with high-profile clients, including Chanel, Cartier, and Disney, ensuring seamless execution of partnership deliverables.
Project Management: Managed comprehensive project updates and provided regular performance reports to senior management, ensuring alignment on campaign progress and strategic adjustments.
Advertising Budget Management: Strategically developed and executed advertising campaigns, allocating budgets for optimal brand ad placements on Facebook and Instagram, maximizing reach and engagement.
Executive Assistant to the APAC Sales Manager
- Assisted in executing various cross-functional projects for the management team, while identifying

and analyzing new business opportunities and market trends within the fashion industry.

- Monitored operational performance by tracking departmental progress and provided insights for process improvements to enhance business outcomes.

Feng Chen Wang Marketing and PR Intern May 2023 – July 2023

Content Creation: Collaborated closely with the marketing and design teams to craft engaging written

content for online products and social media channels on Instagram and TikTok.
Social Media Management: Managed social media accounts, handling content scheduling, audience

interaction, and trend analysis, utilizing analytics platforms such as Later for insights.

Know Your Lemons Marketing Intern Oct 2022 – Jan 2023

Corporate Partnerships: Conducted consultancy projects, analyzing potential corporate partnerships, and performing competitive analysis to identify market opportunities.
Graphic Design: Designed impactful graphic content using Photoshop and Canva, aligning with the vision of product partnerships, while offering expert marketing recommendations.

Condé Nast Public Relations Assistant Aug 2021 – Apr 2022

PR Reporting and Analytics: Delivered over 30 campaign reports for luxury clients, analyzing

product exposure and compiling in-depth post-event and launch reports.
Event Planning: Supported the planning and execution of boutique events, managing RSVPs and ensuring seamless event coordination for brands such as Chanel, Louis Vuitton, and Fendi.
Press Release Management: Organized and distributed press releases for new product launches, ensuring timely and accurate dissemination to key media outlets.
Influencer Marketing: Collaborated with luxury brands in seeding campaigns with celebrities and influencers, contributing to a 5% increase in brand awareness on Instagram.
Social Team Assistance: Acted as a liaison between talents and fashion brands, ensuring smooth communication and execution of influencer marketing strategies.

EDUCATION

King’s College London, London, United Kingdom Sep 2022 – Sep 2023

MSc International Marketing

Conducted 4 real-life consultancy projects, providing services marketing consulting analysis.
Relevant modules: [omnichannel, digital marketing, E-services and B2B]

PROFESSIONAL AND OTHER SKILLS

Languages: [Mandarin Chinese (Native) / English (Fluent)]

Technology: [Microsoft Office Suite / Adobe (Photoshop / Illustrator / Lightroom / Premiere Pro / InDesign) / Canva]

Services

Branding

In the realm of branding, I possess a rich set of professional skills and practical experience aimed at enhancing brand image and value. My expertise encompasses insightful brand awareness analysis, effective market communication strategies, and adept influencer marketing tactics. With a keen eye for consumer behavior and market trends, I excel in crafting compelling brand narratives and executing impactful promotional campaigns.

Strategy

In strategy, I leverage a blend of analytical prowess and creative vision to craft comprehensive plans that drive organizational growth and success. My approach involves meticulous market analysis, competitor research, and trend forecasting to identify strategic opportunities and challenges. Through strategic alignment of resources and clear goal-setting, I aim to empower teams and optimize processes for sustainable results.

Research

In research, I excel at conducting thorough and insightful investigations to uncover valuable insights and inform decision-making processes. My methodology involves rigorous data collection, analysis, and interpretation across various sources and methodologies. By employing both qualitative and quantitative research techniques, I strive to unearth actionable findings that drive innovation, address challenges, and capitalize on emerging trends in diverse fields and industries.

Public Relations

In Public Relations, I specialize in building and nurturing positive relationships between organizations and their stakeholders. Through strategic communication, media engagement, and reputation management, I aim to enhance brand credibility, trust, and goodwill. My expertise lies in crafting compelling narratives, coordinating press releases, and orchestrating impactful PR campaigns that resonate with target audiences and elevate brand visibility.

Marketing

In marketing, I leverage a blend of creativity and strategic thinking to develop and implement effective campaigns that resonate with target audiences and drive business objectives. My approach involves comprehensive market research, customer segmentation, and trend analysis to identify opportunities and challenges. I excel in crafting compelling brand stories, designing engaging content, and leveraging diverse channels such as digital, social media, and traditional platforms to reach and engage consumers.