Condé Nast - CNX PR Agency

• PR Reporting and Analytics: Executed over 30 campaign reports for CHANEL, analyzed product community exposure, collating monthly, post-event and launch reports.
• Influencer Marketing: Collaborated with luxury brands seeding celebrities and influencers for marketing on Instagram, resulting in a 5% increase in brand awareness and engagement.
• Utilized Clippings to efficiently track, upload, and analyze media press coverage.
• Managed PR sample movements, oversaw the logistics of press, gifting initiatives, provided expert gift-wrapping, and ensured efficient gift shipping.
• Event Planning: Assisted in planning, execution, and follow-up of in-boutique, client, and PR events. Coordinated RSVPs for event management with brands such as Gucci, Louis Vuitton, and Fendi.
• Assisted the VIP team with VIP fittings and contributed to seasonal seeding lists, projects, collaborations, and campaign ideas.