The UGG x Feng Chen Wang

The UGG x Feng Chen Wang collection draws inspiration from the Chinese Phoenix, symbolizing harmony and balance. Blending together iconic UGG DNA with Feng Chen Wang's multidimensional aesthetic, this collaboration represents a fusion of cultures and styles.

As part of the project, I assisted in various aspects of the photoshoots. This included working closely with the Marketing Manager and Art Director to ensure seamless communication and organization throughout the process. My responsibilities involved meticulously coordinating the participation of videographers, photographers, HMUAs (Hair and Makeup Artists), and models. By facilitating these photoshoots, we were able to capture the essence of the collection and convey its unique blend of tradition and innovation.