CHANEL Influencers Project

• PR Reporting and Analytics: Executed over 30 campaign reports for CHANEL, analyzed product community exposure, collating monthly, post-event and launch reports.
• Influencer Marketing: Collaborated with luxury brands seeding celebrities and influencers for marketing on Instagram, resulting in a 5% increase in brand awareness and engagement.
• Executed marketing strategies through hands-on involvement in the operational implementation of the PR and marketing plan, including tasks such as new product launch allocations, sample repacks, and monthly drops.
• Managed PR sample movements, oversaw the logistics of press, gifting initiatives, provided expert gift-wrapping, and ensured efficient gift shipping.